At Electro Crates, we receive about 50-75 e-mails a day from up and coming artists trying to self promote. We receive another 20-30 a day from agents and labels trying to promote their artists. It takes something unique to catch our eye. It takes even more to get us to do a write up.
Today I received an e-mail from Arizona artist/producer Jonathan Sakas. He opens up with a free download and encouraged us to share it with our readers. Usually this will at least get a play on SoundCloud.
I have to admit, at first I was on the fence about the sound. Male vocals are so hit and miss with me (and many others). It took a couple of listens to warm up to Sakas. But once I stopped comparing him to other artists and realized that he had his own unique sound and style, it clicked. It sounds fresh.
Digging a bit deeper into his website and his Facebook page, Jonathan has something else going for him: He’s a killer self promoter. His Facebook is riddled with pictures of die hard fans such as these:
Those are fun to look at, sure, but the part that stuck out to me the most was the fact that he doesn’t take himself too seriously and he’s OK with taking some self-jabs. These had me literally laughing out loud:
This dude is funny. His style is fresh. His music is fresh. And his marketing is pretty fresh. Give it a listen and see what you think. If you don’t like it the first time around, spin it back and play it again. Let it ferment. You may be surprised how it settles in.
Now, download his track ‘Horses’ for free here.
And before you go, check out this quirky ass, incredibly well produced music video for his track ‘I Just Wanna Rock’.
Sakas is a great example of how the music industry has changed. He handles it all from business to creative, and he markets himself directly to his listeners. No buffer. No middle men. And it’s creating a sea of brand evangelists that take the time to help you grow.
If you like what you hear, buy his album ‘Tomorrow‘ today. Dance songs about sex and sadness.
Thanks for the e-mail Jonathan. I’m sure we’ll be hearing more from you soon.
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